The key to having a great online sportsbook and sports betting site is having a platform that has a great user experience, pays on time, is 100 percent safe, and has a great reputation. Plus, considering that there are many online sportsbooks out there today, there must be something unique about your sports betting site that sets it apart from the others.
There are different methods used to build online sportsbooks and various means or strategies used to enable them to achieve success. However, here are the top ingredients making up the recipe for a great online sportsbook.
1. Broad coverage
A great online sports betting site must have broad coverage of the major sports betting events happening in the world's top markets. It should cover different sports, especially the main ones such as NFL, NBA, MLB, NHL, college football, rugby, tennis, college basketball, and cricket. It should also spread its wings and cover different regions and continents for a wider market base.
The sportsbook should also provide as many sports betting options as possible. In-play sports betting options are also a great addition that has been adopted by all the best online sportsbooks.
2. Financial stability and the speed of payouts
The best online sportsbooks have to be financially sound to be able to support its operations and deliver payouts to betters fast. Top online sports betting sites are often rated according to their payout track records. The fewer or no outstanding payout complaints a sports betting site has, as well as the faster it is at delivering payouts to sports bettors, the higher it is among the standings of top online sportsbooks.
3. Great Reputation
Reputation definitely goes without saying. The best online sports betting site should have good reviews from both its past and current users. An online sportsbook with a good reputation means that its users were satisfied with its services; be it the gaming options offered, customer services, speed of payouts, or just general usability.
4. Bonus programs
No sports bettor in the sports betting industry dislikes free money. Top online sportsbooks offer its players a variety of bonuses and promotions to give them the incentive to keep playing or refer other players to their site. Bonuses go a long way in improving player retention rate as well as helping convert more prospects into to potential customers. Some of the most common bonuses offered by the best sportsbooks include; sign-up bonuses, deposit bonuses, referral bonuses, free bets and no-deposit bonuses.
5. Great user design
The best sportsbooks must have a great-looking sports betting site that easily attracts sports bettors of different ages and backgrounds. It should be appealing to a large audience and offer something unique that prompts a player to want to try it.
It should also be important to note that for you to make a top sportsbook, the target region matters a lot. For example, European online sportsbooks are known to be simple in design and try to look as clean as possible while those in the Asian continent strive to be more flamboyant and colorful in design.
6. Variety of deposit and payout methods
Top online sportsbooks should provide various means of money deposits and money withdrawals. Different players handle their cash differently and therefore offering them various deposit and withdrawal options such as credit cards, vouchers, online money platforms, and even mobile money will go a long way in ensuring a player’s convenience.
With the use of mobile devices ever on the rise, more players want online sportsbooks that can allow them to place bets on their smartphones, tablets, and other mobile devices. A great online sportsbook must offer this platform to its users. Remember, mobile platforms have to be well customized to ensure easy usability and treat users to a world-class sports betting experience even when they are on the go.
8. Great customer service
Customer service works the same across the board. Good customer service boosts customer retention while bad customer service drives customers away from your business. The best online sportsbooks ensure their players are well attended to by offering them fast responses to queries and problems. They may either do this by offering live chat platforms, phone support, email support, and more.
There are definitely more aspects that determine the best online sportsbook, but these are surely the major ones.